Greg Swan, managing editor
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Eden Prairie (Minneapolis),
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By Greg Swan, on August 24th, 2010%
I’ve been music blogging for more than six years. In that time I went from begging major labels to send me advances and helping organize scrappy street teams to begging major labels to stop spamming me and watching bands use street teams to post fake comments. Since my day job involves social marketing strategy, I have zero patience for lazy marketing tactics and the utmost respect for music marketers, bands and managers who treat media like human beings and are using emerging technology to push the boundaries of music marketing.
Your Music Marketing Sucks
PerfectPorridge.com music blogger Greg Swan is sick of . . . → Read More: Vote for Perfect Porridge’s SXSW Panels (voting closes Friday at noon)
SXSWORLD Magazine featuring Perfect Porridge and friends
By Greg Swan, on April 13th, 2010%
I finally got my grubby hands on a copy of the March Music issue of SXSWORLD Magazine.
It features my article on music blogs based on The State of Music Blogs in 2010 SXSW panel and borrows heavily from my 20 part interview series on the subject.
You guys were all super smart, so I quoted lots of friends here, including Junkyard Empire, Paragraphs, Andrea Swensson, David De Young, Taylor Carik, Marni Wandner and Jesse Ervin.
Except for the crazy big pictures of Jesse and me (I sent them others, I swear!), it turned out pretty well.
Check it out (click to enlarge, so it’s . . . → Read More: SXSWORLD Magazine featuring Perfect Porridge and friends
By Greg Swan, on March 15th, 2010%
Photo by Leslie Plesser (shuttersmack.com)
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from musician Toby Cryns of Cryns #3, which is celebrating its second full-length album release at the Acadia Cafe on Friday, April 2nd.
Why do you think music blogs are so popular?
I think music blogs are popular amongst folks who try to . . . → Read More: SXSW: State of Music Blogs in 2010, Part 20
SXSW: State of Music Blogs in 2010, Part 19
By Greg Swan, on March 14th, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from Matt Lombardi, co-founder of Hear It Local.
Why do you think music blogs are so popular?
Music blogs are popular because they are so accessible. Fans like hearing about music from other fans – and blogs allow you to easily indentify like-minded writers with similar music tastes. . . . → Read More: SXSW: State of Music Blogs in 2010, Part 19
By Greg Swan, on March 10th, 2010%
Photo by Tony Nelson
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from songwriter, guitarist and self-described arrogant frontman Nick Leet of High on Stress.
Why do you think music blogs are so popular?
I really enjoy music blogs. Fuel Friends is probably my favorite. I have a very similar taste in music as . . . → Read More: SXSW: State of Music Blogs in 2010, Part 18
SXSW: State of Music Blogs in 2010, Part 17
By Greg Swan, on March 9th, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from local Minneapolis musician Tim O’Regan of Darkfold.
Why do you think music blogs are so popular?
Because they give people exposure to music they would not have heard of otherwise. Once you find a blogger with similar taste it becomes a no-brainer to follow their lead.
How do . . . → Read More: SXSW: State of Music Blogs in 2010, Part 17
SXSW: State of Music Blogs in 2010, Part 16
By Greg Swan, on March 8th, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from politically-charged hip-hop/jazz group Junkyard Empires
Why do you think music blogs are so popular?
Brihanu: I think people are unconsciously sick of being fed the same formulaic music from corporate controlled media (mainstream radio, cable, etc.). The internet provides a space where we can have . . . → Read More: SXSW: State of Music Blogs in 2010, Part 16
By Greg Swan, on March 5th, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from musician and video producer Max Becker of Northern Outpost, which features archived live performances of regional and touring acts for your streaming pleasure.
Why do you think music blogs are so popular?
I think that the music culture, specifically the indie music culture, has been growing so . . . → Read More: SXSW: State of Music Blogs in 2010, Part 15
By Greg Swan, on March 3rd, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from Stacy Schwartz, music photographer and founder of Cake In 15.
Why do you think music blogs are so popular?
They’re accessible, generally easy to navigate, usually free, and they can be as specific or as general as people want them to be. Blogs are so customizable . . . → Read More: SXSW: State of Music Blogs in 2010, Part 14
By Greg Swan, on March 2nd, 2010%
This is an interview series in preparation for my SXSW Panel: The State of Music Blogs in 2010. I reached out to a number of influencers, musicans, labels, marketers and music fans to get their perspectives on the topic and will be posting these in a series leading up to the conference.
Today we hear from Adam Ritchie out of Boston. Adam runs a brand communications agency with clients in the music industry, plus he’s a musician and tours regularly with his band.
Adam is the second publicist to physically seek me out at SXSW just to build a relationship with me. . . . → Read More: SXSW: State of Music Blogs in 2010, Part 13
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