The video for Bob Dylan’s “Must Be Santa” debuted exclusively today on Rolling Stone Online, and I think he’s lost it.
Being the backward institution they are, Rolling Stone doesn’t enable me to embed the video, so unfortunately you’ll have to click on this link to watch the video in a tiny video player of their own.
Directed by Nash Edgerton, the song comes from Dylan’s most recent release, Christmas In The Heart, and is the first time Dylan has appeared in one of his own music videos in promotion of one of his own albums since 1997’s “Not Dark Yet” from Time Out Of Mind.
Meanwhile, I have no idea what compelled him to write this song. It’s utterly commercial, and not even very good at that. I know you’re going to argue there’s a sweet accordion instrumental break. In a Dylan song. About Santa Clause.
I’ll give you that. Yeesh.
UPDATE:
(thanks ruth!)
