Check out the new Red Cross marketing plan…Donate blood, get a backstage pass at Vans Warped Tour. It will go down as the “Blood for Access” strategy (perhaps more befitting of Ozzfest?).
What a truly fantastic idea. Those pasty white emo kids are surely chock full of nutrient-rich red and white blood cells.
Why only spill blood when you cut yourself? Instead, put it to good use by donating to the Red Cross in exchange for a backstage pass.
From my inbox:
Music fans won’t have to wait in line for a chance at a backstage pass to The Vans Warped Tour on August 3 at Canterbury Park if they’re willing to help save lives and give blood to the American Red Cross.The Red Cross and Music Saves Lives have partnered to help increase blood donations this summer by offering presenting blood donors at participating blood drives a free VIP backstage pass to The Vans Warped Tour. On Friday, June 27, the North Central Blood Services Region of the American Red Cross will host at Music Saves Lives blood drive at the St. Paul Masonic Center, 200 East Plato Avenue, from 10 a.m. to 3 p.m.
Every presenting blood donor at the blood drive will receive a free VIP backstage pass to The Vans Warped Tour (note: a concert ticket will still need to be purchased). Donors must be at least 17-years-old, weigh at least 110 pounds and be in general good health. Space is limited and appointments are recommended. Eligible donors can call 1.800.GIVE.LIFE or go online to http://www4.givebloodgivelife.org/musicsaveslives for more information and to make a blood donation appointment.
The 2008 Vans Warped Tour Minneapolis date is August 3, this time at Canterbury Park in Shakopee, Minnesota. That’s is such great news. The Metrodome parking lot is SO hot and horrible.
