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DVD Review: Idiocracy : Mike Judge : Luke Wilson

November 26th, 2007 · 1 Comment

idiocracydvd.jpgMike Judge has another cult classic on his hands, while 20th Century Fox again proves that they are idiots when it comes to marketing films that actually appeal to audiences (more than stuff blowing up and the occasional boob shot).

In Idiocracy, Luke Wilson is the most average person in the world, selected for a one-year cryogenic freezing experiment. Instead, the experiment is forgotten and Wilson and Maya Rudolph’s prostitute character find themselves unfrozen 500 years later.

No surprise, but society had devolved into a fast food, sexualized, computer chip culture where Costco has multiple zip codes (plus its own Subway system) and Starbucks serves “Hot Lattes” for adults only.

Movies of the era consist of butts farting, the President is a WWE wrestler and crops are watered with electrolyte-packed Gatorade because, “It’s got what plants crave.”

A crude and fantastic farce that is frighteningly more realistic than we dare imagine, Idiocracy may just be the social commentary needed to make you step away from the TV, computer and video games, pick up a book and cook yourself a square meal.

Idiocracy never made the nationwide theater rounds and wasn’t released for review from your Ebert-caliber critics. Instead, it found cult fame on BitTorrent and is experiencing some further buzz thanks to Comcast On-Demand and others.

You’ll be able to buy the DVD on January 9th. Yet another genius move by Fox to avoid the Christmas rush. Apparently Judge’s Office Space wasn’t enough of a “how not to market a movie” lesson for them.

Or perhaps it was the open brand bashing of Carl’s Jr., Starbucks, Fuddruckers and parent company’s Fox News Channel.

Are we sure we’re not living in an Idiocracy ourselves?

Tags: Film

1 response so far ↓

  • 1 Petron // Nov 26, 2007 at 10:30 pm

    G-money,

    Not Gatorade - Brawndo: The Thirst Mutilator!

    Sweet movie!

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