Excitingly, the rumor mill is buzzing about a fullscreen video iPod with the screen covering the entire front of the device with the click wheel in the middle.

In his insightful, often comedic way, Steve Hall at Adrants mentioned that,” No sooner have we all unloaded our wallets to grab Apple’s first video iPod offering, many of us will frustratingly do it again upon release of this new device.”

Steve’s exactly correct, and the proceeding comments prove his point, as folks whine about how they just bought a color screen iPod when the new came out. Whatever.

As I posted there, innovation is the key to technology. These types of folks want Apple to stop innovating and releasing better products? How do you think the first iPod came about, anyway? No, you just want to be the only one in your office with the best and newest iPod. That’s stupid.

Nobody complains about cell phone innovation, even though a new one is launched every other week. That’s because you have a contract that doesn’t let you drop your phone for another with better features on a whim. I for one hope Apple continues to innovate and never stops. That’s the only way they will avoid IBM’s fate.

Car manufacturers launch new versions of their cars every year, but you don’t see people holding onto their ‘77 Datsun pick-ups.

So bring on the smaller, sleeker, faster, flashier iPod that makes my cutting edge 60 gig video iPod look like a dinosaur. I don’t mind, and in fact, I’ll continue to buy the latest and greatest iterations as they are announced.

With that said, I’ll leave you with one final Steve Hall gem:

“Sadly, we’re betting this touch screen click wheel is going to make for a very greasy, finger printed screen but that’s not going to stop anyone from buying one.”